Have you ever heard of your Instagram Cool Ratio? Instagram is a young person’s social media platform, and young people are obsessed with being cool. They’ve come up with a simple ratio to determine exactly how cool you are on Instagram. As hipsters say about everything they think is cool, you’ve probably never heard of it.
No matter how many Instagram followers you have, you’re not necessarily cool. Like many such quests for coolness, it’s a way to game a system and use it differently than the squares do. Your Cool Ratio on Instagram is simply the ratio between the number of followers you have divided by the number of people you’re following. If you have a thousand Instagram followers, and you follow a thousand Instagram accounts, your Cool Ratio is 1. That’s not very cool. The idea is to get people to follow you, and ignore them in return. To a teen, that’s the ultimate manifestation of cool.
In order to accumulate followers without having to reciprocate, hipster Instagram users are finding every spammy hashtag that offers follows for follows, hitting the Instagram follower button, and when they receive a follow in return, they immediately unfollow the account, and trust that they won’t notice. Interestingly, the easiest way to improve your Cool Ratio would be to buy instagram followers, but we have no idea if that’s considered cool or not, because we’re too old to know what’s cool.